It is an over 100-word promo for the digital currency exchange Crypto.com, set to air during a Lakers playoff game on Saturday. The ad promises a high-profile viewing.
Eminem himself upped the ante with a post promoting the ad (with the clearly visible “#Ad” hashtag). The video features a motivational montage of athletes training, interwoven with crypto terms like “proof-of-work” and Crypto.com’s signature slogan, “fortune favors the brave”.
It’s no secret that Eminem is involved in the cryptocurrency market. He has released a highly successful collection of NFTs (non-fungible tokens). He owns a then-coveted Bored Ape Yacht Club (BAYC) NFT and is a stakeholder in an NFT marketplace together with Paul Rosenberh, Sonu Music and more.
They ignored your potential, dissed your achievements, mocked your ambition. But it’s not the critic who counts, and you know that. From the beginning, you could not be stopped. Breaking resistance with every swing and block. Your game plan never changed. So enjoy this moment, the one that they said you’d never see. Some still call it luck. Let them. ’Cause you know what it’s always been. INEVITABLE.
This quote, with its emphasis on perseverance and defying expectations, perfectly embodies Eminem’s own “rags to riches” story. While the ad mentions cryptocurrency, the focus is on the universal themes of hustle, dedication, and the unwavering belief that anything is possible.
Watch the video below:
