Skims is now the official underwear partner to the WNBA

Las Vegas Aces’ Kelsey Plum models for SKIMSInstagram: skims

One day before the 2024 WNBA season tips off, Kim Kardashian has made a move to capitalize on the league’s booming popularity. From Kelsey Plum to Cameron Brink, WNBA ballers old and new joined forces to model Skims underwear in a breathtaking new ad.

“As the official underwear of the WNBA, Skims is as comfortable as it gets,” the company’s official Instagram account wrote, captioning a video of the basketball stars modeling nude shades of the new “Fits Everybody” line.

WNBA stars model for Skims underwear

Kardashian went and got some of the biggest ballers in The W to model, such as league legends Candace Parker and Skylar Diggins-Smith. They joined Dijonai Carrington, Plum and 2024 rookie Brink to represent the diversity of the league in multiple ways.

The Los Angeles-based company kept a strong West Coast flavor, recruiting Parker and Plum from the Las Vegas Aces, Diggins-Smith from the Seattle Storm, and Stanford alums Carrington and Brink, the last of whom was drafted by the Los Angeles Sparks.

Skims becomes official WNBA partner

Kardashian, 43, said in a press release that “championing women and women in sports is incredibly important to Skims.”

Skims is now the official underwear of both the NBA and WNBA as the brand continues its takeover of the sports world. Male athletes such as Shai Gilgeous-Alexander, Neymar and Nick Bosa have modeled for the brand. And you can’t forget the Brittany Mahomes family photoshoot for Skims that ruffled Taylor Swift‘s feathers during NFL season.

Seemingly, the only name missing is rising WNBA fashion star Angel Reese. But the Met Gala attendee and Vogue cover star is already involved with the Kardashians, scoring her first fashion campaign with Khloé Kardashian’s Good American brand last week.