Kanye West has caused a lot of people to question whether he pushes his wife Bianca Censori to wear such infamously provocative outfits (which have even had potential legal consequences), and if so, what’s the motivation behind it. According to a new report, the answer may be simple – money.

The rapper has been working on his career comeback for the last year. Not only did he drop the first of three Vultures albums, he’s also seemingly reinvigorated his Yeezy brand, claiming to have had $19 million in sales following his low-budget Super Bowl ad.

Bianca’s Outfits Have Almost Gotten Her In Legal Trouble

Bianca’s outfits have certainly gotten him a lot of publicity, especially in recent months. The former Yeezy employee even caused international outrage, especially during their extended stay in Italy, where some speculated she was violating public decency laws and could be risking a fine or even jail time.

But the controversy wasn’t enough to change Ye and Bianca’s risqué outfit choices. Bianca has continued wearing provocative looks at recent events, including Ye’s listening parties, and also in photos the two share of her to social media.

Kanye, who’s been suffering financial problems for multiple years, is reportedly using Bianca’s clothing as a strategy. Though controversial, the outfits have been resulting in more attention, especially around Ye’s new projects, which, in turn, can lead to more financial profits and improve the rapper’s controversial reputation, at least in theory.

Bianca’s Risque Outfits Seem To Be Part Of A PR Strategy

In remarks to MailOnline, Mark Borkowski, a prominent figure in the realm of UK public relations, aserts that West appears to be adopting a publicity blueprint reminiscent of his ex-wife Kim Kardashian’s, albeit with a twist that pushes the boundaries of what’s societally acceptable.

“Kanye understands outrage and is trying to break the Internet,” the PR professional explained. “I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner.”

According to Borkowski, the utilization of Bianca Censori’s physique and attire to bolster his fame and fortune has generated discomfort among many and has led to the estrangement of certain brands, but at the forefront, it’s gotten Ye’s name out there.

“But I can’t see a strategy here.,” he continued. “He has pushed himself so far away from brands with his anti-Semitic remarks and outrage that there has to be a limit where he doesn’t want one.”

Before his divorce from Kim Kardashian, Kanye West was a part of the “Billionaires Club,” but his net worth has plummeted in recent years.

While there have been allegations that Kanye is controlling of Bianca, she’s demonstrated her willingness to wear what he seems to style, despite backlash. It’s been alleged that even the Censori family is concerned about Kanye’s influence. The Australian natives apparently staged an intervention before the holidays, leading Kanye and Bianca to take a brief break before reconciling. Bianca’s mom was recently seen spending time with Kanye, which comes on the heels of reports that her dad wishes to confront the fashion designer, though the high-profile couple refuse to comment on the speculation.