Shortly before making an appearance at the NFL Draft, Eminem announced that his twelfth studio album “The Death of Slim Shady (Coup de Grace)” will be releasing this summer.

A trailer for the album shortly hit the internet after his NFL cameo, showing a true crime reporter discussing the death of Eminem’s alter ego, Slim Shady. “Through his complex and oft-criticized, tongue-twisting rhymes, the anti-hero known as Slim Shady has had no shortage of enemies,” he says.

Eminem’s longtime associate 50 Cent is then shown in a cameo. “He’s not a friend, he’s a psychopath,” he says. The reporter continues, “The same rude lyrics and controversial antics may have ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady.”

Eminem himself makes an appearance, stating, “I knew it was only a matter of time for Slim.”

The rapper surprise-released his album, “Music to Be Murdered By,” in January 2020. It was an instant success, bowing with the top spot on the Billboard 200 and spawning the hit single “Godzilla” featuring Juice Wrld, which peaked at No. 3 on the Hot 100.

Slim Shady has long been an alter ego for Eminem, dating back to 1997’s “Slim Shady EP” and “The Slim Shady LP,” which arrived two years later. The character has often been one he’s assumed to deliver his more aggressive and violent lyrics, which branded him as a controversial rapper from the start of his career. He’s assumed the alter ego on songs including “Guilty Conscience,” “’97 Bonnie and Clyde” and, fittingly, “Kill You.”