This Morning debated the topic “separate rooms: the key to a happy marriage” on Tuesday’s show.
During the latest instalment, they spoke to guests, Emma Parsons-Reid and ‘soulmate’ partner Kevin, who are happily married yet sleep in separate beds after trying everything they could to make their sleeping arrangements work. Also on the show was Linda Lusardi, who debated why sleeping in the same room was important for a relationship.
This prompted host Cat Deeley, who has been married to Patrick Kielty since 2012, to open up about her own sleeping arrangements. The host, 47, who started hosting This Morning with Ben Shephard back in March, said: “It’s one of those things that because of our schedule
here [This Morning], from Monday to Thursday I sleep in the guest bedroom and the rest of the time I’m back. Because otherwise I get up at 5am and I want to fall asleep earlier.”
To which Linda, 65, replied: “Well that’s logistics, you’ve got an odd job that makes you get up early. You have to!” It comes as Loose Women, Good Morning Britain, This Morning and Lorraine are reportedly facing crisis talks as they are hit with a huge slump in viewers.
This Morning debated the topic “separate rooms: the key to a happy marriage” on Tuesday’s show (
Image:
ITV)
The daytime shows are facing pay freezes and job losses as ITV bosses try to offset the financial damage caused by a ratings dip, according to reports. The broadcaster is said to have taken drastic measures as a way to cut costs on some of its biggest shows. It has been reported shorter three-month contracts could be favoured instead of long term deals for staff, while freelances could be cut.
Their annual ITV summer do, which sees the networks biggest stars come together to let their hair down could also be axed. Meetings have reportedly been held by ITV’s daytime boss Emma Gormley to break the news affecting its four flagship shows. Loose Women, Good Morning Britain, This Morning and Lorraine staff are said to have been shown a graph detailing their rapid decline in ratings.
It was compared to the huge viewing figures streaming platforms such as Netflix and Amazon Prime. As reported by The Sun, a source said: “ITV is really tightening their belt. There have been concerns for months at the top but now that it’s trickled down to the shop floor it feels very depressing. A lot of staff are being put on three-month contracts, probably so they can get rid of people easily.”
During the latest instalment, they spoke to guests, Emma Parsons-Reid and ‘soulmate’ partner Kevin, who are happily married yet sleep in separate beds (
Image:
ITV)
An ITV spokesperson told the Mirror : “Town hall meetings happen frequently for teams to keep up to date with company news and also serve as an opportunity for staff to have questions answered. The latest one was to celebrate the success of Lorraine Kelly receiving a BAFTA Special Recognition Award and the two BAFTA nominations for Daytime last weekend. It was also a transparent portrayal of what is currently happening across the industry.”
They added: “As a broadcaster and streamer, ITV has a range of programming in its Daytime schedules. This Morning reached an average 4.2 million viewers a week in April alone, its highest so far in 2024. In 2023 This Morning was one of the most streamed shows on ITVX. Like all
media, This Morning has expanded into the digital sphere with record breaking results. This Morning remains Britain’s most talked about and influential daytime TV show and has never had a better connection with its viewer, with just under 160 million video views of This Morning content and reached 63 million unique social media accounts in April.”
It has been reported new This Morning hosts Ben and Cat bagged a staggering £550,000 as they took over from Phillip Schofield and Holly Willoughby. In their first month in the job, ratings slumped from more than a million to 692.500. By the end of April, the average number of live viewers was 544,000.
