Kim Kardashian is currently enjoying a significant financial upturn, whereas her ex-husband Kanye West is facing substantial financial challenges. The situation took a downturn for West when Adidas terminated their partnership with him in October 2022 due to anti-Semitic remarks he made on social media, despite the continued success of his Yeezy brand.

The termination of the Adidas deal has had a profound impact on West’s finances, as revealed by a source to In Touch magazine. He has reportedly reached out to Kardashian for financial assistance, highlighting a stark reversal in their financial fortunes.

According to the source, West’s financial situation has deteriorated markedly since losing the Adidas deal. “He’s still receiving some income, but losing the Adidas deal has significantly reduced his net worth,” the source disclosed. Initially, West reportedly maintained lavish spending habits to assert financial independence but has since had to make cutbacks, such as opting for commercial flights instead of private jets.

This adjustment has been challenging for West, who is accustomed to a high-profile lifestyle. In contrast, Kardashian’s financial standing has flourished. Her smart financial decisions and successful business ventures have bolstered her net worth, which Forbes estimates has grown from $1.3 billion to $1.7 billion between 2023 and 2024.

The disparity in their financial situations was underscored by a recent sighting of West and his wife, Bianca Censori, on a commercial flight, a far cry from their previous private jet travels. The contrast highlights Kardashian’s ability to afford luxuries like private jets and lavish accommodations without financial strain.

Moreover, West’s net worth has reportedly plummeted from $2 billion in 2022 to $400 million in 2024, indicative of the financial setbacks he has faced in recent years. Despite ongoing custody payments, which continue to strain his finances, West has found himself in the uncomfortable position of seeking financial support from Kardashian.

The source emphasized the humbling nature of West’s situation, noting that he has had to acknowledge his financial struggles to Kardashian and request assistance. This turn of events marks a significant shift for West, who has been known for his entrepreneurial ventures and public persona.

In conclusion, while Kardashian thrives financially, West grapples with financial difficulties exacerbated by the loss of key partnerships. His recent actions underscore a need to reassess his financial strategies amidst a changing financial landscape.