JEOPARDY! viewers have poked fun at the promotion of Kim Kardashian’s shapewear brand Skims on the show.
Kim’s clothing line was featured as a clue on Monday’s episode of Jeopardy! and left the players stumped.
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Jeopardy viewers cracked up as players failed to name a clue about Kim Kardashian’s brand SkimsCredit: Instagram/kimkardashian
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Ken Jennings mentioned Skims in the celebrity lifestyle and beauty brands categoryCredit: ABC
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None of the players could correctly answer the clueCredit: ABC
Host Ken Jennings, 50, introduced the category “celebrity lifestyle and beauty brands” to players Adriana Harmeyer, Matthew, and Carol.
“Kim Kardashian started this brand to create shapewear to match different skin tones,” Ken read out for the $1,600 clue.
Adriana was left speechless and unable to answer the question.
The archivist did, however, manage to get the correct answers for the other stars named in the clues.
Gwyneth Paltrow got a shout-out with her lifestyle brand, Goop, as did Jessica Alba with her wellness brand, the Honest Company.
Hailey Bieber was also mentioned with Rhode Skincare, and Machine Gun Kelly had a clue about his nail polish brand Un/Dun Laqr.
Jeopardy! fans cracked up over the players’ lack of knowledge of Kim’s business.
“Kim was a clue on Jeopardy tonight and nobody buzzed in [laughing face emoji],” one wrote on Reddit.
“All the other clues in the category were answered correctly.”
“I’m so glad they consciously avoided that obvious plug,” another added.
Jeopardy! fans call out Ken Jennings’ ‘disrespectful’ mistake that Alex Trebek ‘wouldn’t have made’ while giving clue
“I hate that there is advertising in trivia ffs,” a third posted.
“What is Skims? No clue [laughing face emoji],” someone else commented.
Kim launched Skims in June 2019 with entrepreneur Jens Grede. The shapewear line was valued at more than $4 billion by 2023.
Adriana has enjoyed a winning streak on Jeopardy! and impressed fans in Friday’s episode when she saved herself from losing $11,000.
During the Final Jeopardy! round against Josh Moss and Amy Yao, the group was faced with a “historic people” category.
A Quick Look at Kim’s Business Empire
SKIMS is just one part of Kim Kardashian’s multi-million dollar business empire. The reality TV star makes money from a multitude of jobs.
The Kardashians on Hulu – 2022 to present
SKIMS – an underwear, loungewear and shapewear brand founded in June 2019
SKKN – skincare and makeup line
Kim has also acted on American Horror Story, received endorsements from numerous companies, and more making her net worth a little above $1 billion
Ken asked them to name the man who was killed in 1521 and had a monument made for him on an island near Cebu City.
Adriana was leading with $14,400, while Josh was second with $12,200 at the start of the round.
She initially wrote down Cook, before crossing it out and writing the correct answer – Ferdinand Magellan.
The last-minute change meant Adriana added $11,000 to her prize fund, giving her a total of $25,400.
Fans praised the “satisfying” change online and said the contestant is “the best.”
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Kim started her $4 billion company in 2019Credit: Instagram/KimKardashian
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Gwyneth Paltrow was also mentioned in the category for her lifestyle brand, GoopCredit: Getty
